Evaluating Research:
Author's Bias
When we speak of "bias" in evaluating an author's credibility, we are not assuming anything negative about the person because there is no such thing as a bias free text. All authors write from a point-of-view and therefore write from a bias.
Discussion
While reading Kevin Sinclair's Culture Shock, you will find that he is sympathetic to the Chinese government's reaction to the 1989 student protests in Tiananmen Square.
Sinclair's pro-government position does not make him loose his credibility. as long as they do not distort their research, it is possible for intelligent people to disagree on their interpretation of events. However, because his primary audience for Culture Shock is businessmen and businesswomen who are dealing with the Chinese government, his bias makes the book more valuable to them.
Types of Bias
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